US App Store · Health & Fitness · released after 8 Oct 2025 · $100k+/month

Rebuild Stella, not the biggest earner

Thirteen apps launched in the last year earn $100k or more a month. Stella, an AI manifestation app, has the most room for improvement. Its demand is large and growing, and its users complain about failures you can fix.

$328kStella revenue / month
+77%in 3 months
46%of 200 written reviews are 1–3★
0Meta ads tracked: growth looks organic
The pick

Stella – Manifest Anything

Perl Productions LLC · launched 28 Jan 2026 · $6.99/week to $29.99 plans · listens to an AI-written, AI-voiced story of your dream life

  • The demand is proven and growing.Revenue grew from $185k in July to $328k in October. AppKittie tracks no Meta ads, so the growth most likely comes from TikTok.
  • Users complain about the product, not only the price.Audio often fails to load. Playback stops when the phone locks. Stories feel generic. The images show people who do not look like the user.
  • A second app confirms the category.Aya sells the same idea at $102k a month, up 111% in 3 months, with the same complaints.
  • The best fix uses skills you already have.Show users images of themselves living each goal. That is the consistent-character pipeline from the AI girl game.
Revenue per month, Jul → Oct 2026
Stella ChillFit Aya (Jul and Oct only)

AppKittie estimates. Values in $k.

If you want to stay in fitness

Runner-up: ChillFit

Core AI · launched 23 Oct 2025 · $9.99–$59.99 plans

ChillFit sells chair yoga, lazy yoga, wall Pilates and Tai Chi to older beginners. That is the same audience as your 50+ workout research. It is the top earner on the list at about $460k a month, up 94% in 3 months.

It grows on paid ads. AppKittie counts 344 Meta ads and 119 Apple Search Ads for it.

Its visible weak point is trust. Users say it is listed as free, charged them when the trial started, and has no way to cancel or contact anyone. One reviewer says they are 71 and on a fixed income.

Only 45 written reviews exist against about 226k downloads a month. That is too few to judge the product itself. Walk through the app on the iPhone before you commit, for example with the fitness-app-survey harness.

The full list

All 13 apps, by revenue

The written-review column counts the most recent written reviews from Apple's feed (up to 500). Star ratings without text are not in it. Grey rows are apps I ruled out.

App Verdict Rev / mo Jul → Oct Trend Store ★ Written 1–3★ Main complaint
First pass at the product

What a better Stella fixes

Each row starts from a complaint that repeats in Stella's and Aya's reviews.

What users complain about
What you ship
A 10–20 minute personal quiz, then a surprise $6.99/week paywall.
Honest intakeShow the price before the quiz. Keep the intake to 2 minutes. Give one free story.
The images show slim, blonde, rich women. Users cannot picture themselves.
See yourselfTake one selfie. Generate consistent images of the user living each goal, and later short video.
Audio fails to load. Playback stops when the phone locks. There is no queue.
Audio that worksPre-render and cache audio offline. Support lock-screen playback, a queue and a sleep timer.
Stories feel like a ChatGPT wrapper. After an update, users get a random daily batch they cannot pick.
Stories that are theirsUse the user's real details. Let users choose, save and replay stories.
Charged after cancelling. Settings do not save. Support stops replying.
Trust as a featureShow how to cancel inside the app. Answer support email within a day.
Check before you build

Price the TTS and image generation per user against about $7 a week. Many unhappy reviewers are teens who cannot pay, so decide who the paying buyer is first.

Across all 13

Patterns worth knowing

AppStoreShare of written reviews at 1–3★

Apps with at least 25 written reviews. Store ratings stay at 4.2–4.9★ while written reviews run 26–84% negative.

Store ratings are inflated

Most apps ask for a rating early in onboarding, before the paywall. Sweatmates asks for 5 stars before you see the app. Read the written reviews instead.

Quiz, then a hard paywall

About 10 of 13 apps get "it says free" or paywall complaints, by keyword match. Weekly plans at $6.99–$9.99 are the house playbook.

Billing anger is everywhere

Complaints about trial charges, cancelling or refunds show up in 9 of 13 apps. Easy cancellation is a cheap way to stand out.

Two apps sell the impossible

Cardiora and HealthPro claim to read blood pressure or blood sugar with the phone camera. Their revenue is not an opportunity for an honest product.

Before you commit

Risks

How this was made

Method

The AppKittie API had no credits, so the list came from the AppKittie dashboard: Health & Fitness, Apple App Store, released after 8 October 2025, sorted by estimated revenue. Revenue trends and ad counts come from each app's AppKittie page on 8 October 2026.

Reviews come from Apple's public review feed for the US store (China for 美人支招): up to 500 of the most recent written reviews per app, about 1,600 in total.

Raw data: ~/inbox/hf-app-opportunity-scan/data/